The Molecular Biology Department at Massachusetts General Hospital is a world-leading organisation at the cutting edge of biological science and part of Harvard Medical School. They needed a modern identity and website which better showcased their innovative approach to science and research.
Our brand idea focussed on celebrating the beauty of the microscopic world. We played with the idea of scale through a system of geometric line graphics, and made microscopic imagery the centrepiece of the identity. We created a suite of animated icons to represent each department and developed a bold colour palette to help the department differentiate themselves from other institutions online and offline.