ProStack are a UK-based website hosting provider who specialise in managed hosting for large e-commerce sites and digital agencies. They needed a revamped digital presence which better showcased their unique, personal business approach.
I lead a full strategic rebrand which celebrated ProStack’s ‘human touch’ and positioned them as a market leader in an industry dominated by grey boxes and dark, gloomy server rooms. We heroed the humans behind the tech, developing a suite of humorous, pixelated illustrations and an approachable brand based on the real men and women in the team.